The work found here showcases a variety of branding projects. Some use existing logos and color palettes in my layout designs, in others logos have been redesigned to modernize and freshen up the company identity, while others display my original concepts for the entire project. Visual Identity is a challenging and rewarding area of focus that I find very satisfying.
Grace Van Vorst
Brief: A church needed a logo that represents its grassroots foundation as well as the hands on congregation involvement. The logo should make all generations and generas feel involved and represented.
Concept: To use a hand crafted sketch instead of a font to emphasize the focus on the strong community involvement. Charcoal is a timeless medium as relevent today as it was hundreds of years ago. By using hand lettering in charcoal young and mature generations alike will identify with the primary and secondary logos. The secondary logo is playfully presented as an info graphic opening up various options for revenue generating retail items.
Please email me to view elements of this presentation alone and in a larger file.
Proteus Global Partners
Brief Design the visual identity and stationery set for a startup hedge fund who wants to distance themselves from traditional bank and financial institutions.
Concept The logo is cunning in the use of negative space by showing only the shadow of the P in a blue hue leaving the actual P to be viewed in theory. The idea here is to suggest Proteus offers more than what meets the eye.
This business card's front side logo is positioned to the right of the contact information to promote the information's right alignment. The reverse of each business card presents the logo on the warm gray hue found on the letterhead and envelope. Footers on these cards as well as the letterhead establish continuity of elements throughout the identity.
The company letterhead was created to support multi-page documents as well as a short single paragraph for mailed correspondence. Two versions of the reverse side exist; the first being in plain paper, and the second has a solid fill with the logo oriented to show in a tri-fold. The letterhead with the printed reverse will be used for one page documents as well as the last page of multi-page documents.
The envelope is designed with elements from the business card as well as the stationery to establish continuity of the brand. The interior and reverse fill demand attention and draw each piece of mail out of the stack and to the intended recipient.
dōTERRA Business Card
Brief Use established branding and logos to create a business card for the Wellness Advocates of dōTERRA International.
Concept This CPTG oil company boasts pure and natural as the primary philosophy and mission statement. The orange peel twisting to release effervescent essential oils is such a clear message on this card the viewer can practically smell it from sheer memory. Promoting the simple yet strong elements in this layout design has lead to a card that sure to make as strong an impression as the product itself.
Glickman Engineering Consultants
Brief GEA's current logo suffers from an outdated cumbersome look from being added to instead of redesigned as the company grew. Redesign the logo to represent the cutting edge and high caliber engineering provided to their clients.
Concept My redesign modernizes the original and creates visual stimulation using scale, proximity, and juxtaposing at small as well as large sizes. Sitting at the bottom of the structure GEA knocks out of the box creating delightful interaction with the background surface. In the corporate use guidelines I provide hue options for logo, corporate collateral, as well as background are established to preserve the integrity of the fresh new face for GEA.
Brief: Cannabis retail store in Colorado seeking branding to elevate impression of this industry visually.
Concept: Instead of a leaf I used the chemical element as the mark for this logo. I used a modern and elegant font which is comfortable in couture branding campaigns. The Cannabis industry is saturated with green leaf icons and humanist fonts. I created a new standard in branding for this underdeveloped market.
The work in this gallery showcase my range from traditional to digital illustration. Still life, figure, and perspective drawing techniques are found in these pieces.
Brief Using hand illustration, develop a visual from a description of a clients dream office to hang up and look at while building her empire.
Concept Using graphite, charcoal and the smudging technique I used two point perspective and a light source drawing to illustrate a clients home office. While hand illustration is less often used, it offers a traditional quality unmatched by digital illustration.
Brief Illustrate a set of stamps each showing a unique view of an apple and design aesthetic.
Concept Shape builder and Gradient Mesh each produce distinctly different moods and associations in a final result. These four digital illustrations showcase the breadth of my knowledge using Illustrator's tool pallet, as well as my typographic and layout skill in small spaces.
Brief Design an avatar to use as a social media profile picture instead of an actual photograph.
Concept Using a traditional figure drawing gesture sketch as a locked layer I built a face from a series of objects, lines, strokes, fills and masks.
The work in this gallery showcase my ability to take a design from concept to production. These mockups detail my range in packaging design.
Never Ending Design
Brief: A Reclaimed wood designer asked for a way to package products without the use of a box or being totally wrapped with paper.
Concept: Focusing on reclaimed resources makes for fun and unique applications for information tags and packaging. To quickly turn any piece of wood, paper, or fabric into packaging or marketing material, I suggested having a stamp and wood burning iron cast with the logo. Any found textiles or even the furniture itself can now function as marketing material.
Please email me to view other applications and color study.
Brief Design packaging for a high end cookie company who wants to ship their delicate macaroons in an airtight canister.
Concept Design a continuous label with no clear front or back. The intention is to engage the consumer from any orientation and encourage product interaction. Gluttony Macaroons come in a wide variety of flavors. Each label hosts a color bar to be easily identified on a shelf or in a cupboard. Nothing is exactly as expected just as the taste and quality of Gluttony macaroons offer more than what is expected.
Please email me to view other views or flat file
Brief Create visual identity and packaging to inspire consumers to choose this brand over the myriad choices available in the market place.
Concept Sewing the use of silhouettes into the logo, label and pattern creates a strong association with the product and its purpose. The old style badge and script font nod to the classic recipes loved by mixologists while appealing to trendy hosts with a modern font paring and clever use of negative space. By mixing retro and modern aesthetics in the visual identity these labels and carrying case stand out among any competition.
Please email me to view the flat file.
Pink Floyd The Final Cut
Brief Design new packaging for the Pink Floyd album The Final Cut. Indicate to the consumer the tone of the album and encourage listening.
Concept The shock, mystery and fright of the unknown shown in the eyes in the redesign support the messages threaded throughout the lyrics on this album. Each image used was digitally manipulated to tell the stories of the songs. The poppy flower showing on the CD addresses the controversy between waring nations and the citizens desire or lack there of to contribute. The lyric book opens up to a panoramic photo manipulation in which I show the girl on the dock longing for her war torn soldier.
Please email me to view other applications or flat file.
The work in this gallery provide a snapshot of my ability to use either imagry or typography or both to bring a message into focus.
Type Styled Quote Poster
Brief Using typography, bring this ancient quote to life.
Concept Playing on the meaning of the quote, I illustrated the levity of its importance through scale and proximity in a grid structure. The use of multiple fonts in this piece highlights a situation where breaking some rules creates visual stimulation and impact.
Brief Find and compile imagery that represent the dōTERRA philosophy and inspire viewers to ask questions, use and buy the products.
Concept Images of native plants used to distill essential oils for the most popular and useful products are combined in a grid which supports the power of 3 network marketing structure critical for the company's success. Depth and proximity are juxtaposed harmoniously in the picture plane to create eye catching visual stimulation.
Brief Using typography illustrate a group of describing words into a promotional piece.
Concept Using the constructivist style Illuminated the qualities of the words through scale proximity and juxtaposition. The complimentary color palette is bold and visually stimulating which pair well with the meaning of the words and bold characteristics of the chosen style.
doTERRA class advertisment
Brief: Advertise series of health and wellness classes to be held at a local gym. The ad will be posted to Facebook and hung at the gym.
Concept: Using existing doTERRA branding to call attention to the classes and compel the gym's members to attend through the use of imagery of popular products to be sampled and demonstrated during each class.
Print & Digital Layout
The work in this gallery showcases a variety of platforms and media presentations available for editorial publishing. Attention to detail with information hierarchy and typographic devices are crucial for content layout.
Brief: Create a menu that visually pairs with the reclaimed elements of the restaurant aesthetic.
Concept: The retro tech typeface in each section heading confidently leads the eye around the menu with the same intrigue as the restaurant's interior design. Harmonious contrast with the stoic work horse font used for items and descriptions creates a reprieve for the eye to rest and luxuriate on while taking in dinner options.
Please email me to view other menus and applications.
New York Theatre Ballet
Brief Design a brochure for the holiday performance The Nutcracker
Concept Using a grid structure, information hierarchy and reading gravity I laid out this performance brochure with visual stimulation and impact. The Nutcracker ballet is a gift shared between loved ones during the holiday season. Using the emotional weight of an unwrapped present on the cover of the program I am setting up the levity of the performance overall. High impact images and high drama color harmonies create an emotional theme which is continued throughout the entire program.
Interactive Essay Design
Brief Present art History essays for epublication.
Concept These essays were laid out using a grid structure and typographic devices meant to encourage the reader to engage with the writing and examples of art. Gestalt principles of design lead the viewer around delightfully in an otherwise daunting non-fiction read for anyone not specfically interested in these periods of art history.
Brief: A doTERRA Wellness Advocate teaches a class called Healthy Inside and Out. The class is held seasonally and requires a digital invitation that will pair visually with the cover of the Living Magazine which is offered at each class as a free gift for attending. Living Magazine provides tips and recipes covering all aspects for use of the products recommended in the class.
Concept: Create a banner that showcases the color palette of the magazine cover in an empowering and motivational scene. Each season as the free gift changes so will the banner and highlighted typographic devices. By developing a rich history of beautiful and welcoming invitations the brand's visual identity grows familiar with the loyal, as well as the new, class-goers and product users.
Digital Image Manipulation
The work in this gallery points to the technical agility required to create the exact mood or tone each project needs to get it's point across. When what you need goes beyond stock imagery, manipulating it is the way to go.
Digital Invatation Mock up
Brief: Mock up digital invitation in consumer interaction setting.
Concept: Instead of photographing an Ipad with my design loaded on the screen, I instead manipulated other images to create a setting fitting for the invitation.
Garden Glitter Grace
Brief Design a character to be used as a mascot for a gardening show. The character's name is Garden Glitter Grace.
Concept This character is compiled of pieces from six unique images. The rhythm and action you feel coming from her was achieved through great finesse with the perspective tool in Photoshop. This character can easily navigate any garden commentary with her flexible hose arms & torso and flashy wings.
The Coffee Shop at Grove Square
Brief: The Coffee Shop needed a free gift to offer new guests and invite them to the check it out.
Concept: Combining various images I created an irresistible view of a fresh cup-o-joe. I dare you to not want a cup after looking at this! By blending and blurring layers I was able to make the logo appear to actually be incorporated with the napkin.