Brief: Create a menu that visually pairs with the reclaimed elements of the restaurant aesthetic.

Concept: The retro tech typeface in each section heading confidently leads the eye around the menu with the same intrigue as the restaurant's interior design. Harmonious contrast with the stoic work horse font used for items and descriptions creates a reprieve for the eye to rest and luxuriate on while taking in dinner options. 

Brief: Use well-established style guide on projects for all 25 locations and corporate offices. 

Concept:  Using the longstanding visual identity, which is known very well by the Loews audience, I created a "Summer of Loews" promotional graphic, invitations to events at a variety of locations, ads for loyalty rewards members, internal correspondence and collateral, as well as menus, maps and local attraction flyers for guests. Each location incorporates a local feel while remaining true to the brand in their print and digital design projects. 

Brief: Using a very established brand and style guide, create four monthly magazines averaging 64-96 pages. 

Concept: By collaborating with each clients PR firm and our internal editors I am able to present individualized solutions within the structure of each magazines visual identity. Following long established corporate guidelines to work within I am able to showcase each Client, event and advertisment's unique identity while at the same time supporting the continuity of Mann Publications aesthetic.

Brief: A prominent hospitality company asked for a postcard to promote an all day long invitation to celebrate in their restaurant in the theater district. 

Concept: The Bond 45 logo is red and purple which is represented in the hues of the flowers in front of the gift waiting for Mom to arrive. The reverse side of the post card indicates the memorable end to a wonderful meal with those you love. This promotion is a a menu insert presented with the check as well as distributed personally by the maitre d. 

Brief Create a full page advertisement introducing a medical and recreational cannabis dispensary in Denver Colorado. 

Concept Use compelling imagery to draw in the cannabis audience and clever typographic styling to set a tone suggesting an upscale environment with a laid back vibe. I used the secondary logo that I created for this company to make a background pattern applied with an overlay blend over the soil but under the seedling. I situated the primary logo to create visual stimulation through the scale and proximity to the focal point. 

Brief Create a promotion to hand out to a large crowd inspiring them to check out this new dispensary after the event and continue the festivities.

Concept To put across the BBQ  they are promoting I chose a picnic table with the primary logo "burned" into the wood. Instead of food items for this event I showcased the elements that go into crafting the oversized blunts on the scale. To be sure everyone knows exactly how to get from the place they are to the place of the promotion I placed a google maps image into an iphone image which is set next to a mock up of a letter press ad with pertinent details written in ink pen. To further ad to the tone  set by this event I gave that ad burt edges. 

Brief  Design a brochure for the holiday performance The Nutcracker

Concept  Using a grid structure, information hierarchy and reading gravity I laid out this performance brochure with visual stimulation and impact. The Nutcracker ballet is a gift shared between loved ones during the holiday season. Using the emotional weight of an unwrapped present on the cover of the program I am setting up the levity of the performance overall. High impact images and high drama color harmonies create an emotional theme which is continued throughout the entire program. 

Brief: A doTERRA Wellness Advocate teaches a class called Healthy Inside and Out. The class is held seasonally and requires a digital invitation that will pair visually with the cover of the Living Magazine which is offered at each class as a free gift for attending. Living Magazine provides tips and recipes covering all aspects for use of the products recommended in the class. 

Concept: Create a banner that showcases the color palette of the magazine cover in an empowering and motivational scene. Each season as the free gift changes so will the banner and highlighted typographic devices. By developing a rich history of beautiful and welcoming invitations the brand's visual identity grows familiar with the loyal, as well as the new, class-goers and product users.

Brief: A health and wellness company asked for a logo that supports the company tag line; "Where healthy and happy unite". 

Concept:  Using a heavy weight typeface with a humanist feel for the logo gives this brand the welcoming nature suggested in the tagline. The mark has been constructed with simple shapes that quickly and easily provide a useful solution, which is the company's overall mission. A simple drop of an essential oil is capable of providing limitless useful solutions. Arla, the owner of the company, sends out thank you notes to successful team mates each month. These use a word cloud and complimentary humanist font on the back side to support Arla's vibrant personality. The "You Rock" affirmation on the back of the note card and the selection of affirmations on the journal literally speak to the viewer with the same friendly and encouraging voice as the owner of the company herself. 

Brief: Cannabis dispensary in Colorado seeking branding that will elevate the aesthetic of the cannabis industry.

Concept: Instead of a leaf I used the chemical element as the mark for this logo. I used a modern and elegant font which is comfortable in couture branding campaigns. The molecule simplifies down into a strong secondary logo which is useful in opening up the brand with a pattern. Using a black and gold color palette bolsters the elegance of the brand while also giving a nod to the golden hue of the finest varietal of cannabis available.  The Cannabis industry is saturated with green leaf icons and humanist fonts, this branding created a new standard in branding for this underdeveloped market.
 

Brief  Design the visual identity and stationery set for a startup hedge fund who wants to distance themselves from traditional bank and financial institutions.

Concept  The logo is cunning in the use of negative space by showing only the shadow of the P in a blue hue leaving the actual P to be viewed in theory. The idea here is to suggest Proteus offers more than what meets the eye.

This business card's front side logo is positioned to the right of the contact information to promote the information's right alignment. The reverse of each business card presents the logo on the warm gray hue found on the letterhead and envelope. Footers on these cards as well as the letterhead establish continuity of elements throughout the identity.

The company letterhead was created to support multi-page documents as well as a short single paragraph for mailed correspondence. Two versions of the reverse side exist; the first being in plain paper, and the second has a solid fill with the logo oriented to show in a tri-fold. The letterhead with the printed reverse will be used for one page documents as well as the last page of multi-page documents. 

The envelope is designed with elements from the business card as well as the stationery to establish continuity of the brand. The interior and reverse fill demand attention and draw each piece of mail out of the stack and to the intended recipient.

Brief  Use established branding and logos to create a business card for the Wellness Advocates of dōTERRA International.

Concept  This CPTG oil company boasts pure and natural as the primary philosophy and mission statement. The orange peel twisting to release effervescent essential oils is such a clear message on this card the viewer can practically smell it from sheer memory. Promoting the simple yet strong elements in this layout design has lead to a card that sure to make as strong an impression as the product itself. 

Brief  GEA's current logo suffers from an outdated cumbersome look from being added to instead of redesigned as the company grew. Redesign the logo to represent the cutting edge and high caliber engineering provided to their clients. 

Concept  My redesign modernizes the original and creates visual stimulation using scale, proximity, and juxtaposing at small as well as large sizes. Sitting at the bottom of the structure GEA knocks out of the box creating delightful interaction with the background surface. In the corporate use guidelines I provide hue options for logo, corporate collateral, as well as background are established to preserve the integrity of the fresh new face for GEA. 

Brief: A church needed a logo that represents its grassroots foundation as well as the hands on congregation involvement. The logo should make all generations and generas feel involved and represented.

Concept:  To use a hand crafted sketch instead of a font to emphasize the focus on the strong community involvement. Charcoal is a timeless medium as relevent today as it was hundreds of years ago. By using hand lettering in charcoal young and mature generations alike will identify with the primary and secondary logos. The secondary logo is playfully presented as an info graphic opening up various options for revenue generating retail items.

Brief  Using hand illustration, develop a visual from a description of a clients dream office to hang up and look at while building her empire. 

Concept  Using graphite, charcoal and the smudging technique I used two point perspective and a light source drawing to illustrate a clients home office. While hand illustration is less often used, it offers a traditional quality unmatched by digital illustration.

Brief  Illustrate a set of stamps each showing a unique view of an apple and design aesthetic.

Concept  Shape builder and Gradient Mesh each produce distinctly different moods and associations in a final result. These four digital illustrations showcase the breadth of my knowledge using Illustrator's tool pallet, as well as my typographic and layout skill in small spaces.

Brief  Design an avatar to use as a social media profile picture instead of an actual photograph.

Concept  Using a traditional figure drawing gesture sketch as a locked layer I built a face from a series of objects, lines, strokes, fills and masks.

Brief: A Reclaimed wood designer asked for a way to package products without the use of a box or being totally wrapped with paper.

Concept: Focusing on reclaimed resources makes for fun and unique applications for information tags and packaging. To quickly turn any piece of wood, paper, or fabric into packaging or marketing material, I suggested having a stamp and wood burning iron cast with the logo. Any found textiles or even the furniture itself can now function as marketing material.

Brief: Dispensary in Colorado requested shirts for employees to wear and sell to clientele. Create eye-catching designs that local clientele, as well as tourists, will enjoy. 

Concept:  Portray the varied mindsets and activities of the Natural Selections customers. By capturing; artistic, peaceful, introspective and active feelings these tee-shirts play into the array of personalities of their patrons.  All black ringspun cotton with simulated process screen printing for maximum comfort. 

Brief: Cannabis dispensary in Colorado seeking branding that will elevate the aesthetic of the cannabis industry.

Concept: The black and gold color palette grabs so much attention on its own that the packaging is able to showcase single elements of the identity with high impact. The primary, secondary logos as well as the pattern elements from the stationery set open up into the corporate collateral and retail items with ease. 

Brief Design new packaging for the Pink Floyd album The Final Cut. Indicate to the consumer the tone of the album and encourage listening.

Concept  The shock, mystery and fright of the unknown shown in the eyes in the redesign support the messages threaded throughout the lyrics on this album. Each image used was digitally manipulated to tell the stories of the songs. The poppy flower showing on the CD addresses the controversy between waring nations and the citizens desire or lack there of to contribute. The lyric book opens up to a panoramic photo manipulation in which I show the girl on the dock longing for her war torn soldier.

Brief: Cannabis dispensary in Colorado seeking branding that will elevate the aesthetic of the cannabis industry.

Concept: Instead of a leaf I used the chemical element as the mark for this logo. I used a modern and elegant font which is comfortable in couture branding campaigns. The strength of the logo offers the ability to utilize negative space beautifuly while highlighting natural elements supporting the signage. 

Brief  Using typography, bring this ancient quote to life.

Concept  Playing on the meaning of the quote, I illustrated the levity of its importance through scale and proximity in a grid structure. The use of multiple fonts in this piece highlights a situation where breaking some rules creates visual stimulation and impact. 

Brief  Find and compile imagery that represent the dōTERRA philosophy and inspire viewers to ask questions, use and buy the products.

Concept  Images of native plants used to distill essential oils for the most popular and useful products are combined in a grid which supports the power of 3 network marketing structure critical for the company's success. Depth and proximity are juxtaposed harmoniously in the picture plane to create eye catching visual stimulation.

Brief  Using typography illustrate a group of describing words into a promotional piece.

Concept  Using the constructivist style Illuminated the qualities of the words through scale proximity and juxtaposition. The complimentary color palette is bold and visually stimulating which pair well with the meaning of the words and bold characteristics of the chosen style.

Brief: Advertise series of health and wellness classes to be held at a local gym. The ad will be posted to Facebook and hung at the gym.

Concept: Using existing doTERRA branding to call attention to the classes and compel the gym's members to attend through the use of imagery of popular products to be sampled and demonstrated during each class.

Brief: Mock up digital invitation in consumer interaction setting.

Concept: Instead of photographing an Ipad with my design loaded on the screen, I instead manipulated other images to create a setting fitting for the invitation.

Brief  Design a character to be used as a mascot for a gardening show. The character's name is Garden Glitter Grace. 

Concept  This character is compiled of pieces from six unique images. The rhythm and action you feel coming from her was achieved through great finesse with the perspective tool in Photoshop. This character can easily navigate any garden commentary with her flexible hose arms & torso and flashy wings. 

Brief: The Coffee Shop needed a free gift to offer new guests and invite them to the check it out.

Concept: Combining various images I created an irresistible view of a fresh cup-o-joe.  I dare you to not want a cup after looking at this! By blending and blurring layers I was able to make the logo appear to actually be incorporated with the napkin.